IN-STORE BRANDING
WARRANTY BRAND POS
Creating immersive, personal experiences at the showroom level to win customer trust and improve perceived brand value. Celebrating Mitsubishi’s heritage and reinforcing the longevity and success of the brand as a global leader in the automotive segment while promoting the industry-leading warranty, through impactful and effective POS.
Client
MITSUBISHI MOTORS SALES OF CANADA
Deliverables
IN-STORE POS BRANDING
We didn’t stop at the showroom but managed to connect the digital touch points as well with a social campaign and digital signatures used by staff in all outgoing emails.
The waiting areas were the perfect place to present Mitsubishi Industry Leading Warranty in detail. Also allowing salespeople to use it as a reference sales aid to promote the value and confidence in such an impressive offering.