BUILDING KNOWLEDGE THROUGH DIGITAL PLATFORMS IN THE SHOWROOM

HighTest Performance Solutions has developed digital Showroom Reference Tools for several brands that not only support the onboarding of new sales staff at dealerships, but are consumer-friendly, can be actively used during the sales experience, and leveraged to enhance the knowledge and professionalism of frontline staff.

Substantial research shows that customers want an improved (new and used) vehicle shopping experience and are using digital resources for many other consumer purchases. As a new generation of automotive customer is exploring their brand, model, and even trim options through digital resources and becoming incredibly educated about their consideration list – brands need to ensure dealers and sales staff are ready for this highly educated and digital-savvy customer. In addition, implementing and modernizing digital showroom tools will, not only improve the in-dealership experience for the customer but also help attract, retain, and engage top sales people.

HighTest’s Showroom Reference Tool has been designed to act as a digital handshake, as our system can be used on any device and it not only improves the product training process but also raises customer satisfaction by extending to the showroom, the digital experience customers began when they started researching their next vehicle.